Based in Los Angeles, California, Andrew Christian underwear was founded in 1997. Led by the brand’s namesake creative director, Andrew Christian, the brand is best known for its devoted fan base, viral video campaigns, innovative pouches and designs and, of course, the ever popular Andrew Christian models.
The brand is perhaps most well known for its anatomically correct Almost Naked range of men’s underwear. The range features a hang-free pouch designed to enhance the profile of the package and maximize comfort.
Other pouches include:
• Andrew Christian Show-It
• Andrew Christian Shock Jock
• Andrew Christian Almost Naked
• Andrew Christian Trophy Boy
• Andrew Christian NanoFit
The California-based brand is also known for the first ever Anti Muffin Top Elastic, which is designed to reduce love handles and streamline the waist. In addition to men’s underwear, the brand sells Andrew Christian swimwear, jewelry, and Andrew Christian clothing.
The brand is most recently notable for their risqué marketing videos, which are widely shared on the internet and feature many of today’s up and coming men’s underwear models. They have a variety of themes for these videos including a carwash, camping, road-trip and more. They often contain mild nudity and an emphasis on the brand’s designs; the videos are often released with an uncensored version. The brand was kicked off of YouTube for violating their content Terms and Conditions in 2012; as result, they saw one of its biggest sales days ever. Their models have gained huge followings of their own as result of the brand’s videos as well. Most notable of those models is Colby Melvin, who in 2012 released a special edition of autographed underwear.