Motivated by the difficulty of mothers and fathers find in one place the best and amazing products for their children, the couple entrepreneurs, Simao and Juliana Della Nina founded in December 2009 the Baby Store. is the largest e-commerce exclusive products for babies, children and moms. There are more than 50,000 items stored in our own distribution center to meet quickly all the mothers of our country.

Through their four stores, they are accompany your child even before birth: Future moms can find all the products for a peaceful and happy pregnancy in Mommy Store; We also have the largest selection in items for babies in our main store, the Baby Store; Recalling that play plus fun also teaches, we create the Toy Store, with toys for all ages; For girls and good guys become fashionable, the Kids Store has the latest trends in this market. On top of this, they have created the first diaper subscription service in Brazil, to bring more comfort and convenience for moms and dads: The Diaper Club.

The mission is to deliver warmth, safety and comfort, surprising our customers with excellent service. They are passionate about what they do and all their employees and partners share the values ‚Äč‚Äčthat make up the Baby Store: respect for others, ethics, transparency, humility and innovation.

The Baby Store is the service you love most, shop now and enjoy!


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