Fnac.com.br Review

Fnac is a large French retail chain selling cultural and electronic products. Its head office is in Le Flavia in Ivry-sur-Seine near Paris. Fnac is an abbreviation of Fédération Nationale d’Achats des Cadres

Fnac was founded in 1954 as a members-only discount buyers’ club by André Essel and Max Théret. The objective of the company for the two founders would be to serve both the commercial and consumer industries, offering discounted equipment through a magazine titled Contact. The first shop was opened in a sublet, a second-floor apartment on the rue de Sebastopol in Paris on July 31, 1954.

Fnac stores stock a range of products from audio, books, CDs, computer software and hardware, DVDs, televisions and video games. Some stores also operate services of photography and ticket sales. The company also offers a selection of more expensive consumer products positioning themselves above discount retailers.

Fnac operates a loyalty programme offering points that are awarded each time the card is presented at the till-point, for each euro spent. A membership fee applies. For every 4,000 points earned, a gift card worth €10 is issued to the card holder. As of 2008, the programme has 1.8 million members, with the loyalty card also serving as a credit card. As of 2008, there are two versions of the card, a one-year membership card or alternatively a three-year membership card. The membership card offers a 5% discount on hardware, books and various monthly offers.

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