GANT – Lifestyle clothing brand review

GANT is the original American lifestyle brand since 1949, with European sophistication offer premium clothing and accessories for men, women and kids, as well as watches, footwear, eyewear, underwear and home furnishings. Browse the website online and find gorgeous collection this season including the Gant Spring/Summer Collection.



GANT dress shirts were popular among American male students in the early and mid 1960s. The shirts were known for their back-collar button, locker loop and box pleat. In the 1960s, GANT made the Yale co-op shirt exclusively for the store on the Yale University campus. In 1968, the Gant brothers sold the company to Consolidated Foods but remained with the company. In 1971, the company launched its first sportswear line and in 1974 launched its Rugger brand. In 1979, Gant became a subsidiary of apparel manufacturer The Palm Beach Company and ceased operations in New Haven.



Gant operates in 70 countries and its products are available at 4,000 selected retailers and 583 Gant stores worldwide. The “House of Gant” fashion collections are subdivided into three lines, GANT, GANT Diamond G, and GANT Rugger. GANT is recognized as the brand that brought button-down shirts to the mass-market. The company also introduced an award-winning button tab and the “locker loop” to the back of its shirts.


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