Gmarket is a Korean online auction and shopping mall website, where people from all around the world buy and sell goods and services. Gmarket was founded in 1999 by Young Bae Ku as “AuctionWeb” & “ShoppingMall”, part of a larger personal site. Originally, the site belonged to Online Market Group, a consulting firm. Young Bae had tried to register the domain name “GreenMarket” but found it already taken, so he shortened it to his second choice, “”.

Gmarket is headquartered in Seoul, South Korea. He has served as Gmarket’s president and CEO (T.K.S.) since 2000.


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