LightInTheBox.com Review

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. Founded in 2007, LightInTheBox has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through www.lightinthebox.com, www.miniinthebox.com, and other websites, which are available in multiple major languages. LightInTheBox offers products in the three core categories of apparel, small accessories and gadgets and home and garden. LightInTheBox’s innovative data-driven business model allows itself to offer customized products, such as wedding dress and evening dress, at scale for optimal marketing, merchandising and fulfillment.

User-Friendly Website
Light In The Box’s website is easy to explore and easy to use when placing an order. However, do not get so distracted by bargain price that you forget to read their return policies. If you get the wrong item, a damaged item, or have any other consumer complaint, expect very nice sales people to offer you very little resolution.

Unfair Order Cancellation Practices and Policies
Customers have a limited time frame (after receiving payment confirmation on an order) to cancel without incurring a substantial penalty (up to 75% of your total payment.) But Lightinthebox.com does not always send timely payment confirmation (this may be due to time differences between China and the U.S.) so by the time you receive payment confirmation you may already be past the initial cancellation deadline.

Delivery & Support
Unlike other merchants, Lightinthebox does not allow explicitly customers to choose a specific courier, and commonly they will use EMS, DHL, UPS or TNT depending on what suits best to the order. In the case you purchase large quantities of branded items, you’d better ask Lightinthebox to split them into different packages.
Lightinthebox offers a US phone number as a main point of contact. Don’t waste your time dialing… the line is busy forever. Email, fax and live chat are the best ways to keep in touch, and you can try ringing their Beijing office.

 

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