The Nielsen Homescan Consumer Panel is a “mini-Canada”, representing Canadian consumers. By scanning the barcodes on their purchases and completing fun surveys, panelists truly make their opinions count in the consumer marketplace.
The Nielsen Homescan Consumer Panel is made up of thousands of households across the country that have chosen to have their say and make a difference, while earning great rewards. By scanning the barcodes on their purchases and completing opinion surveys, Homescan panelists truly make their opinions count in the Canadian marketplace, by influencing product manufacturers and retailers.
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. It has a presence in approximately 100 countries. The Nielsen Company is the world’s leading provider of marketing information, audience measurement, and business media products and services.