Onnit was founded in 2010 with an idea to make cutting edge nutritional supplement combinations. In July of 2011 Onnit released Alpha BRAIN, its flagship cognitive enhancer, and we haven’t looked back since. Eventually embracing the concept of Total Human Optimization, we have added unique nutrient dense foods and functional strength fitness equipment to provide key assets the mind and body can utilize. Onnit will continue to identify and create innovative products while never losing sight of the ultimate goal: To be of service to our customer family.
Our mission is to inspire peak performance through a combination of unique products and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, we are dedicated to providing our customers with supplements, foods, and fitness equipment aimed at helping people achieve a new level of well-being we call Total Human Optimization.